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Writing Excuses Season Two Episode 22: Marketing 201: Branding Yourself
Writing Excuses Season Two Episode 22: Marketing 201: Branding Yourself
From http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/
Key points: Branding is the sum total of your customers' perceptions of their interactions with you. You need to point every interaction at your message. Be aware of your brand and decide whether you want to be branded as an author or a series. Be aware of your electronic image as well as your face-to-face interactions.
( no branding irons? )
[Howard] Okay. This has been Writing Excuses. We've had a great time talking about branding. And I've got a good writing prompt. I've got a really good writing prompt. Pick your favorite author...
[Brandon] Me.
[Howard] Okay. Take Brandon if he's your favorite author, and in 50 words or less, write down what you think that author's brand is. And then compare it on the forums with what other people may perceive about that author.
[Dan] Yeah, this is one we definitely want you to polish on the forums.
[Howard] Have a discussion about that, and let's see if you guys can figure out branding.
[Brandon] Me? Thanks, guys.
[Howard] Thank you for listening.
From http://www.writingexcuses.com/2009/03/08/writing-excuses-season-2-episode-22-marketing-201-branding-for-authors/
Key points: Branding is the sum total of your customers' perceptions of their interactions with you. You need to point every interaction at your message. Be aware of your brand and decide whether you want to be branded as an author or a series. Be aware of your electronic image as well as your face-to-face interactions.
( no branding irons? )
[Howard] Okay. This has been Writing Excuses. We've had a great time talking about branding. And I've got a good writing prompt. I've got a really good writing prompt. Pick your favorite author...
[Brandon] Me.
[Howard] Okay. Take Brandon if he's your favorite author, and in 50 words or less, write down what you think that author's brand is. And then compare it on the forums with what other people may perceive about that author.
[Dan] Yeah, this is one we definitely want you to polish on the forums.
[Howard] Have a discussion about that, and let's see if you guys can figure out branding.
[Brandon] Me? Thanks, guys.
[Howard] Thank you for listening.