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Writing Excuses Season Two Episode 20: Marketing 101 for Creators
From http://www.writingexcuses.com/2009/02/22/writing-excuses-season-2-episode-20-marketing-101-for-creators/
Key points: Promotion, advertising, public relations, or publicity are only part of marketing. Marketing includes pricing, promotion, positioning, and product. Start with positioning: who am I selling to and what makes me different. Know your market, and what differentiates you. Know your message -- the core of what you want to do -- and the delivery method for that message. Something that will grab people in 10 seconds.
( many words )
[Howard] Okay. This has been Writing Excuses episode 20. And the writing prompt: come up with 25 words that distill everything that you want to say about your next work.
[Brandon] Thanks for listening.
[No idea] Dun, dun, dun
[another voice] Lalala.
From http://www.writingexcuses.com/2009/02/22/writing-excuses-season-2-episode-20-marketing-101-for-creators/
Key points: Promotion, advertising, public relations, or publicity are only part of marketing. Marketing includes pricing, promotion, positioning, and product. Start with positioning: who am I selling to and what makes me different. Know your market, and what differentiates you. Know your message -- the core of what you want to do -- and the delivery method for that message. Something that will grab people in 10 seconds.
( many words )
[Howard] Okay. This has been Writing Excuses episode 20. And the writing prompt: come up with 25 words that distill everything that you want to say about your next work.
[Brandon] Thanks for listening.
[No idea] Dun, dun, dun
[another voice] Lalala.
