Axe Wakeup Service?
Feb. 26th, 2008 08:40 pmMitsuko asked me to watch this ad - and it took us a few times to figure it out. Our first impression was that it was a joke of some kind, and I guess maybe it is.
A short description would be that several young women in rather strange pink outfits sneak up on a figure sleeping under a blanket on a bed, put something under the blanket, then sit back around the bed.
And an improbable huge pink balloon swells up and up . . .
While we're waiting for the balloon to expand (it seems to swell well above our heads, and over the edges of the bed) let's take a look at the outfits that our wake up specialists are wearing, shall we? Starting with pink go go boots, slide up long legs to pink shorts. A sleeveless vest, in pink of course, exposes arms and such, although the attention is likely to wander to stubby pink fluffy wings poking above the shoulders. Short haircuts, big smiles, and dark eyes aren't really enough to get attention away from those outfits.
And the balloon swelling in the middle . . .
that pops! The figure suddenly scrambles up, and we see the young ladies spraying him with Axe brand, whatever it is. And apparently that is the point of this, to suggest that this men's deodorant or body cologne is somehow like such an unlikely wakeup.
Would you buy a body treatment that promised to blow up a balloon on your sleeping body? It seems like an odd promise to extend to your customers, but then, I suspect it is aimed at somewhat younger men. Perhaps they like the thought of such a surprise awakening?
A short description would be that several young women in rather strange pink outfits sneak up on a figure sleeping under a blanket on a bed, put something under the blanket, then sit back around the bed.
And an improbable huge pink balloon swells up and up . . .
While we're waiting for the balloon to expand (it seems to swell well above our heads, and over the edges of the bed) let's take a look at the outfits that our wake up specialists are wearing, shall we? Starting with pink go go boots, slide up long legs to pink shorts. A sleeveless vest, in pink of course, exposes arms and such, although the attention is likely to wander to stubby pink fluffy wings poking above the shoulders. Short haircuts, big smiles, and dark eyes aren't really enough to get attention away from those outfits.
And the balloon swelling in the middle . . .
that pops! The figure suddenly scrambles up, and we see the young ladies spraying him with Axe brand, whatever it is. And apparently that is the point of this, to suggest that this men's deodorant or body cologne is somehow like such an unlikely wakeup.
Would you buy a body treatment that promised to blow up a balloon on your sleeping body? It seems like an odd promise to extend to your customers, but then, I suspect it is aimed at somewhat younger men. Perhaps they like the thought of such a surprise awakening?