Why do they have to grow?

[mbarker]

Here's a nice little article about a pc business that's doing well, targeting a niche market.

http://edition.cnn.com/2006/TECH/fun.games/03/13/alienware.ap/index.html

And down in it somewhere, there's a quote from an industry analyst about the necessity to grow their business, and that they have to commodotize, yadda-yadda.

Question I've got is that assumed imperative to grow - suppose they are happy with the income they have, and want to just maintain that level? Isn't that a possibility? Why do businesses have to engorge themselves until they burst?

Odd requirement, there. Although I suppose an industry analyst must know what's best, right?

Or at least what everyone assumes is best.